Building business and society in the Arctic - thinking over tapas
ProTromsø welcomed today the General Assembly of Arctic Economic Council to Tromsø
Julie-Helene
- 9 mai 2023
The Arctic Economic Council is an independent organization that facilitates Arctic business-to-business activities and responsible economic development. They have the last few days held their general assembly in Tromsø, as well as visiting local businesses.
We therefore invited the delegation to our offices, were we hosted a lunch seminar with Arctic tapas from Søstrene Ingebrigtsen. The lunch seminar presented all the aspects of succesful Arctic living, in terms of business development, career opportunities, future recruitment and the importance of a vibrant society for the young to grow up in.
Marlen Lauritsen from Dfind presented their latest study on employer brand research report.
Dfind is a consultant- and advisor company. Their services consists of recruitment and hiring and assist with organisational development and employer branding.
The concept of «Hygge»was defined as one of the most important factors for employee satisfaction, where job security was deeemed the less important. Younger employees find companies that share their values as a deal-breaker for staying with the organization.
Sebastian Henriksen promoting the Arctic dream. Foto: Julie-Helene D. Sørensen
During the break for refreshments, Knut-Eirik Dybdahl presented the 10 years of the bicycle race of Arctic Race of Norway. The race have generated over 380 Million NOK of marketing value for Northern Norway since its beginning in 2013. The plan for the next ten years see a possible expansion into our Nordic neighbours, creating a unique display of the Arctic life and nature broadcasted to over 180 countries.
There were also presentations from our cooperating partners in the cluster network of energi i Nord, Sparebank 1 Nord-Norge, Testnor and Akvaplan-Niva.
We thank our speakers for sharing their knowledge and inspiration, to the guests for visiting us and to our partners.
If you are interested in any of the topics from the program, companies and organizations who participated or have any questions – do not hesitate to contact us on julie@protromso.com
